Joe Demarco

Joe DeMarco is the Senior Vice President of Revenue & Treasury at Coury Hospitality, where he drives strategic revenue initiatives, financial optimization, and data-driven decision-making across the company’s lifestyle hotels. A key leader since 2012, he has developed proprietary pricing models and analytical tools that enhance pricing strategies, revenue forecasting, and hospitality ROI.

Joe’s expertise has earned him a seat on the Revenue Management Advisory Boards for Marriott International and HSMAI, where he collaborates with industry leaders to shape global revenue strategies and best practices.

With a career in hospitality spanning two decades, Joe holds degrees in Culinary Arts and Hotel Management from Johnson & Wales University, along with an Executive MBA from Rockhurst University, where he was the youngest accepted candidate. His innovative approach and deep industry insight continue to drive Coury Hospitality’s financial success and market leadership